Promised Land Naughty or Nice Booth

Promised Land has the world’s most decadent, indulgent dairy. So good in fact, that sharing feels like a sin.

As their fan-favorite Old-Fashioned Eggnog returned to stores after a 2-year absence, we wanted to encourage holiday shoppers to #BeALittleNaughty and hog all the nog for themselves.

 

72K

Impressions onlines

$574,469

eggnog sales across texas

1,030

Prizes Redeemed

My Contributions:

co-concepter, sole-copywriter on the brand, Campaign line, copy for all digital/social/ecomm placements, milk indulger, tummy ache haver

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ARt direction: Dani Fernandez